In an interview with E-commerce Nation during the 2022 Summer edition of BigBoss, Anthéa Pernaud, Marketing Manager at Mr Suricate, shares her top tips for improving the customer experience on her website.
How to improve the user experience on a website or mobile application? The answer is simple: just automate your tests. This helps to avoid bugs and streamline the customer journey. But that's not all! Interviewed by E-commerce Nation on the topic, Anthéa Pernaud explains why it is important to automate tests for e-commerce sites and offers her advice to ensure a truly exceptional customer experience.
Why is test automation advantageous?
According to Anthéa, “Automation saves time for both IT and business teams; we’ll receive real-time bug reports that include the severity level and category, along with a screenshot or video, which means the issue can be resolved very quickly as soon as it’s reported.” Mr Suricate also report bugs related to the company’s service providers even before they are notified, which helps streamline the customer journey.
Anthéa Pernaud's advice for enhancing the customer experience on her website:
- Ensure the relevance and stability of pricing throughout the user journey.
- Test the promotional codes implemented during major campaigns.
- Ensure that all CSS and visual elements are consistently present.
- Test from the staging environment to ensure increasingly smooth and high-quality production.
- Automate scenarios based on objectives.
« 86% of users abandon a purchase due to a bug. And we realized this was even more true for women, who are particularly unforgiving of errors. »
Discover the full interview with Anthéa Pernaud below:
