GDPR-compliantA 100% French solution, hosted in FranceNo-Code Testing

Media & Advertising: Secure Your Advertising Revenue and Subscriptions

A banner that no longer displays after a header bidding update, a subscription funnel blocked at the payment stage: you only find out about it weeks later when your ad revenue drops.

With Mr Suricate, you can automate testing of your paywall, CMP consent, ad banners, and tagging plan—without writing a single line of code.

app.mrsuricate.com

Monitored journeysRun in progress

WebsiteMobile appAPI

Web · Subscription FunnelCompliant
Web · Consent and TaggingCompliant
API · Advertising Network FeedIncident
Mobile · Article Reading and PaywallCompliant

Last run 4 minutes ago

Incident detectedTeam alerted

15×

less TNR time

5×

easier to automate

2 h

processing time instead of 2 days

200

parallel tests in 3 minutes

3 M

number of scenario runs per month

Order of magnitude figures observed among our customers; total volume measured across our fleet.Estimate yours

They trust us

Media groups and digital advertising companies rely on us to ensure the reliability of their subscriptions, consent data, and audience measurement.

Make Your Ad Revenue and Subscription Income More Reliable

CMP consent, multi-ad network header bidding, dynamic paywall based on the offer, a data layer powered by multiple measurement tools, a video player, and continuously updated content. Each page combines systems that must remain synchronized; otherwise, audience measurement and ad revenue will be skewed.

From consent to payment: every step of the subscriber journey

With Mr Suricate, you automatically replay the paths that generate your revenue, both from the audience and from advertisers:

CMP Consent Banner
Item Counter and Paywall
Subscription and Payment Process
Banner Display and Header Bidding
Video Player Playback
Sign Up for the Newsletter
Advertiser and Media Agency Portal
RSS Feeds and Content Syndication
Subscriber Area and Account Management

Objective: To ensure that consent, labeling, and advertising are in place for every production run, without any hidden loss of revenue.

SCENARIOSigning Up for a Paid Subscription

1Accept the CMP Consent FormBannières affichées
2Read the article up to the paywallCompteur d'articles
3Select a subscription planTarif affiché
4Enter your payment methodValidation du panier
5Confirm SubscriptionStatut abonné actif
6Check the conversion eventData layer abonnement

Systems involved: CMP, CMS, subscription platform, payment gateway, analytics toolExpected result: a subscription activated, consent obtained, and a conversion event correctly tracked in the analytics tools

PRACTICAL GUIDE · 2026 EDITIONThe White Paper on Test AutomationWhere to start, which test cases to automate first, and how to maintain them over the long term.

Download the white paper

Essential Tests for Media and Advertising

The platform covers the entire process, from consent to ad delivery.

Functional tests

Verify that the subscription flow and paywall are completed, both on desktop and on mobile.

Regression tests

Deliver content without disrupting the display of banner ads or the video player's rendering.

Performance tests

Maintain your page load times during peak traffic periods, including days with major news events.

API Testing

Manage your data flows between your CMS, ad network, subscription platform, and analytics tools.

Accessibility testing

Monitor consent, labeling, and advertising displays continuously, 24 hours a day.

Do you have a more specific need?

Let's talk about your business models and regulatory constraints.

Speak to an expert

Integrates with your pipeline without rewriting it

Tests are only effective if they are triggered at the right time and reported to the right place. The solution integrates with your existing tools rather than forcing you to adopt new ones.

1 Triggering Your tools stay in control

GitLab
Jenkins
Microsoft Azure
API Call
Planning

2 Execution

Your scripts run on your production environments

Web Tour
Native iOS and Android Apps
Real Mobile Farms
APIs and Internal Feeds

3 Restitution The results are delivered right to your workplace

Jira
Slack
SMS
Webhook
API

And maintenance that stands the test of time

Reusable blocksA change updates all scenarios that use it
AI-Assisted CorrectionSuggested corrections for scenarios with errors
Grouping IncidentsSimilar anomalies are processed only once

What You Actually Get

TodayWith Mr Suricate

Today

With Mr Suricate

A flawed marking plan is uncovered weeks later in the hearing reports.

The data layer is checked every time a release goes live, before the data is corrupted.

CMP consent is verified only once, when the banner is launched.

The consent process is repeated every time the CMP or banner changes.

A banner that fails to load properly will only be restored upon an advertiser's request.

Header bidding and display advertising are continuously monitored.

The subscription flow is being manually tested a few days before it goes live.

The subscription process is repeated with each delivery, without involving the team.

A spike in traffic reveals the site's slowness in real time, during breaking news.

The load is tested in advance on the most frequently visited pages and user flows.

Only developers can correct a test scenario.

Editorial and marketing teams create and maintain their storylines without writing any code.

ResultControlled, demonstrable quality, and teams that no longer spend their evenings doing acceptance testing.

Demonstrable Compliance

CMP consent is essential for your GDPR compliance, and the reliability of the tracking code determines the accuracy of both your audience reports and your advertising revenue. The platform is developed and operated in France, aligned with the principles of the ISO/IEC 27001 standard, and encrypted using AES-256. It also allows you to verify the digital accessibility of your subscriber portals.

DORAOperational resilience and traceability. Each test run generates a timestamped report.

ISO/IEC 27001Information security management system aligned with the principles of the standard.

EncryptionData is encrypted at rest using AES-256 and in transit.

IsolationTest execution engines isolated from the main application environment.

Controlled Data FlowsControlled outbound network access, containerized architecture.

GDPRGDPR compliance, a platform developed and operated in France.

View the full security overview or learn about our role as a trusted third party

Support tailored to the challenges of the media and advertising industries

Our solution doesn't replace your QA team—it enhances it. It integrates with your acceptance testing process to automate repetitive tests related to subscriptions, consent, and tagging.

Every media outlet has its own organizational structure and editorial constraints. Our teams handle everything from identifying critical paths to maintaining scenarios.

ResultYou gain broader coverage without increasing your teams’ workload. And if you’d rather delegate everything, QA outsourcing takes over.

YOUR QUESTIONS

What media teams ask us first

Signage, consent, advertising displays, maintenance: answers ahead of the demonstration.

Are you testing only our website, or our mobile apps as well?

The platform covers the web, native iOS and Android mobile apps via real mobile device farms, and APIs. It does not support any desktop clients. You can test your reading, subscription, and consent workflows in the same environments as your readers.

Can you test our tagging plan and data layer?

Yes, this is one of the most common uses in the media industry. Each scenario verifies that the expected events are triggered in the data layer, with the correct parameters, at every stage: article view, consent, subscription. A tagging regression is detected before it skews your reports.

How do you verify consent and the CMP?

The scenarios simulate various consent choices—including consent, acceptance, refusal, and purpose-based management—and verify that the site’s behavior aligns with each scenario: banners, third-party scripts, and audience measurement. This ensures that any changes to the CMP are verified before they go live.

Do you check how the banner ads are displayed?

Yes, through graphical non-regression testing. The platform compares how your ad slots appear before and after each update to detect any empty, misaligned, or non-loading slots before an advertiser reports them.

How does the solution integrate with our acceptance testing process?

It integrates with your existing workflow—GitLab, Jenkins, Azure, or scheduled triggers—without requiring a new tool. Results are sent to where you already work—Jira, Slack, or via API—and fit seamlessly into your usual release cycle.

How do you prevent scenarios from becoming too difficult to maintain?

Reusable blocks ensure that a modification—such as a change to a consent banner—updates all relevant scenarios. AI-assisted remediation suggests fixes for failed tests, and similar incidents are grouped together rather than handled one by one.

Can you handle the load during peak traffic?

Performance tests simulate increased traffic on your most-visited pages and user flows before a real traffic spike puts them to the test. You can identify bottlenecks—such as article pages, paywalls, and video players—in advance rather than in real time.

How are security and hosting handled?

The platform is developed and operated in France, complies with the GDPR, and adheres to the principles of the ISO/IEC 27001 standard. Data is encrypted using AES-256, both at rest and in transit, and the test execution engines are isolated from your main application environment.

Are you going to replace our QA team?

No, the solution actually strengthens it. It automates repetitive testing related to consent, tagging, subscriptions, and ad display, freeing up time for editorial and technical teams, who retain control over the test scenarios and their prioritization.

Other sectors: Retail & E-commerce, Services, and SaaS & Software Publishers. See all 12 sectors.

Ready to make your ad revenue and subscriptions more reliable?

Consent, tagging, ad banners, or subscription funnels: the solution continuously verifies that everything is working properly.

They, too, trust us

Case Study · Prisma Media

Prisma Media, a magazine publishing group, relies on Mr Suricate ensure the reliability of its digital user journeys. The use cases cover consent, subscription workflows, and integrations with audience measurement tools.
A common language: scenarios that are understandable to both editorial and technical teams.
Editorial continuity: Reading and subscription paths are verified with every update to the site.
Measurement reliability: Marking and consent are continuously monitored, without waiting for a signal from the control room.

PMPrisma MediaMagazine publishing group