Introduction and Background
Xavier Valet, with 24 years of experience at Hellowork, introduced the role of collecting and analyzing user data to understand the user journey on the site and facilitate strategic decision-making. He describes the importance of data reliability and implementing a structured tagging plan to avoid decisions based on inaccurate data.
The Importance of the Tagging Plan and Data Analytics
The tracking plan is essential for understanding who the visitors are, where they come from, and how they interact on the site.
Tools such as Google Tag Manager are used to collect this information without requiring constant intervention from developers, ensuring consistent data collection that complies with the GDPR.
The tagging plan can also be created using a variety of tools—Excel for the simplest approach, Jira or Confluence for more experienced users, and you could even consider using Google Sheets.
Every industry needs to understand its audience in order to verify that it aligns with its target audience.
According to Xavier, if we analyze incomplete data, we risk making poor decisions; we need to ensure the reliability of data collection to make it sustainable. These analyses serve as decision-making tools at Hellowork.
Manual Testing and the Need for Automation
Manual testing is performed to verify that the tags are working properly, particularly using tools such as Tag Assistant, Analytics Debugger, and Piano Analytics.
However, given the frequent changes, it’s becoming difficult to verify everything manually. That’s where Mr Suricate , automating these checks in a more responsive and efficient way. The key here is “No Code”—we need solutions that are simple and easy to implement.
At Hellowork, some products aren’t at the same level of maturity, yet we still need consistent data collection. We can’t analyze everything all the time, which is where Mr Suricate simplify the team’s work.
Overview of the Mr Suricate Solution
Mr Suricate a no-code automated testing solution that allows you to verify the presence and proper functioning of tags, perform load tests, and ensure GDPR compliance and security.
Mr Suricate quickly detect regressions in user flows, thereby preventing performance losses caused by undetected incidents.
Use Cases and Practical Examples
Xavier gave several concrete examples:
Decline at the site
If you decide to host a webinar as part of a €1,000 acquisition campaign and sometimes get 100 registrants and other times only 5, don’t assume that its effectiveness has declined!
The problem could simply stem from data collection, so halting a campaign that's working is a strategic mistake.
KPI Assessment
Thanks to Mr Suricate automated monitoring, teams can identify regressions that impact KPIs and prioritize them to avoid unnecessary downtime or hasty decisions.
Benefits of Mr Suricate Autonomy and Simplicity
The no-code aspect of Mr Suricate allows Hellowork teams to become self-sufficient in creating and managing test scenarios, without requiring advanced technical skills.
The tool’s simplicity, combined with Mr Suricate support, made for a quick and efficient implementation. Today, Hellowork uses a SaaS license—after all, Xavier, a former developer, likes to see what’s going on behind the scenes!
I was very satisfied—after just one day of training, the team was already able to do simple, useful things! Drawing on his experience, Xavier can say: “Today, we don’t have any major problems anymore; the solution is easy to learn, it’s fun and logical—so it’s simple!”
Conclusion: Data Reliability Is Essential
If there's one thing to take away from this webinar, it's this: the reliability of the data!
Data reliability is essential for conducting accurate analyses and making sound strategic decisions. Collecting data is essential, but its quality is paramount to avoiding costly errors. Mr Suricate thus Mr Suricate Hellowork secure its user journeys while reducing the risk of incidents on the site.